The Role of HTTPS in SEO and Website Security
In an era when data breaches are rampant, privacy is a top concern of the general public, and hackers are constantly searching for new ways to access our personal information, it’s not surprising that security has become a major factor in website design. That’s why every business should ensure that their site is secure by using an SSL certificate and switching from HTTP to HTTPS. Back in 2014, Google announced that site security has officially become a ranking signal in their search engine algorithms. It’s not a huge factor, but it can make the difference if you tie with a competitor on every other factor and they have HTTPS, while you have HTTP. In addition, having a site that is secure helps establish trust with visitors and is an important part of optimizing for user experience. It’s also a requirement for using Accelerated Mobile Pages (AMP), which is a great…