The Impact of Site Architecture on SEO
Website architecture is the way your site’s pages and posts are structured and linked together. It’s an essential component of on-page SEO that is often neglected. When done right, however, it has a significant impact on search engine visibility and user experience. A well-designed website structure provides both users and search engines with an intuitive web experience that makes it easy to find information. In addition, it helps prevent keyword cannibalization and search engine penalties that can result from overlapping content. For example, if you have multiple product pages optimized for the same keywords, you might end up competing against yourself in SERPs, leading to lower rankings overall. With a clear and coherent site architecture, it’s easier to create internal links that send link authority (sometimes called “PageRank”) to the pages you want to rank most highly. Why is Site Architecture Important? Your website’s overall architecture has a major impact…